Users needed a simple, intuitive platform to easily list items, browse deals, and message sellers without the clutter that many marketplace apps have. MarketLink aimed to streamline the buying and selling process for faster, smoother transactions.

During research, I discovered users struggled with cluttered layouts and confusing listing flows on existing marketplace apps. My impact centered around creating clean navigation, a structured 5-screen system, and a mini design system for consistent UI patterns. I designed lo-fi and hi-fi prototypes that simplified key tasks like browsing listings, posting an item and messaging sellers. These decisions improved clarity and made the marketplace feel approachable and trustworthy.

The project began with a competitive analysis of major marketplace apps to identify usability gaps around navigation, messaging, and listing creation. I designed clear user flows for browsing, viewing an item, messaging a seller, and managing posts. Lo-fi wireframes helped test layout efficiency early, leading to refined high-fidelity screens with clean spacing, strong hierarchy, and accessible tap targets. A small design system was built to maintain consistency across iOS screens. Users needed a simple, intuitive platform to easily list items, browse deals, and message sellers without the clutter that many marketplace apps have. MarketLink aimed to streamline the buying and selling process for faster, smoother transactions.

Testing showed users could navigate between the feed, listing details, and messaging with ease. The biggest takeaway was the importance of simplifying busy marketplace layouts while still supporting essential features.